In this talk, Simon Sinek described how great leaders inspire people to act. He talked about the “Golden Circle” concept, which is a different way of looking at how people do what they do. He also briefly described the Law of Innovation and used examples.
He said that people do not buy what you do, but why you do it; and what you do proves to them what you actually believe.
He ended his talk with thought-provoking words said in the simplest of ways:
« There are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they’re individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it’s those who start with ‘why’, that have the ability to inspire those around them or find others or find others who inspire them. »
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